Process automation using rpa and artificial intelligence in organizational environments.
DOI:
https://doi.org/10.63618/omd/revinvlid/v1/n2/14Keywords:
robotic process automation, artificial intelligence, digital transformation, operational efficiency, organizational performanceAbstract
The incorporation of robotic process automation and artificial intelligence has transformed organizational management; however, in Ecuador, adoption levels remain low, and there are technological gaps and governance limitations. The study aimed to analyze the influence of these technologies on operational efficiency and organizational performance. A qualitative approach was applied, using a non-experimental, retrospective, longitudinal, and documentary design, through the analysis of scientific literature published between 2021 and 2025. The results revealed selective adoption, concentrated in support activities, communication, and content generation, while the automation of financial, logistical, and strategic processes remained limited. Technological readiness, accuracy, standardization, data availability, and governance were identified as key conditions for improving turnaround times, quality, and resource utilization. Furthermore, staff acceptance was more favorable when automation reduced repetitive tasks and enabled more complex functions. The discussion showed that the benefits did not depend solely on technology, but also on organizational maturity and change management. It was concluded that the integration of RPA and artificial intelligence requires gradual adoption, institutional capabilities, and training strategies that balance operational efficiency with human adaptation
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Copyright (c) 2024 Torres-Galves, Génesis Daniela, Gruezo-Realpe, Mariela Stephany (Autor/a)
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